Buzz I Built…For American Express Global Business Travel (Amex GBT)

Establishing Thought Leadership in Business Travel for Amex GBT: I played a key role in positioning Amex GBT as the go-to source for business travel insights, helping the company achieve its top goal of securing mainstream media recognition. Through strategic storytelling and media counsel, I guided clients in crafting narratives that attracted top-tier outlets, resulting in impactful coverage from Bloomberg, CNBC, Forbes, NBC, and Reuters.